About Laurellz

Laurellz was created off a whim whilst I was mind-blocked thinking of a name for a brand that has a meaning I don't see the point in something if there is no meaning behind it no matter how trivial it may seem to someone else ,I just wanted to be able to tell a true story behind the name and what's more true than me and my son and our story.

We made it through these last 7 year against all odds and here I am writing an about page for a brand that represents us and will hopefully carry him into his future We are changing the script day by day now stitch by stitch.

I always believed in authenticity, simplicity, and comfort with a touch of that undeniable style that turns heads without trying too hard. 

This brand wasn’t just stitched together overnight, It began as unfulfilled qualifications, jokey ideas and doubts most of all a friendship that brewed pure ambition and drive – the kind that sparks late-night chats, crazy ideas, and the belief that you can actually do this.

That connection helped me realise something I'd truly known deep down all along: Fashion and Business was where my heart lived.

I took GCSEs in both Business and Textiles in school (yep – practical and passionate!), I used to sit down with my nan designing garments and bags that never made it further than a conversation on the sofa it took my life to fall apart when my nan died and to meet someone who had big dreams to get where I needed to be although life took a few scenic routes before bringing me back to what I always loved all it took was a little faith in my smarts, a lot of belief in my creativity, and the courage to finally go for it.

Laurellz is a brand built on comfort, quality, and clean silhouettes that let you be the statement. We’re all about versatility – because let’s be real, the same top that slaps at brunch should hold its own at that after-party too. It's not about what you wear – it's how you style it. The same piece, endless looks. You define the vibe.

 So here we are: Laurellz, simple but never boring that depends on you.

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